CLIENT
Progetto Natura / Naturalghero
YEAR
2013
GOAL
Final project of the MSc Communication Design for Sustainability.
Creating a communication campaign capable of involving tourists and spur them on living an experience based on nature and on Sardinian culture.
INCIPIT
What are Progetto Natura and Naturalghero?
These are two projects created in Alghero, and their foundators deal with sustainable tourism.
One project focuses on the sea, whilst the other one on the land.
Both of them aim to educating the tourists about flora and fauna as well as about Sardinian culture.
STRATEGY
The main idea was to create a campaign based on a unique and personal involvement of tourists, experienced through Naturalghero and Progetto Natura.
The promotion of these projects was set by developing a blog that gathers all the individual experiences of the tourists, based on those contents collected by the tourists themselves.
The campaign was promoted during an event that hosted 10 “opinion leaders”, namely bloggers, youtubers and instagrammers.
The presentation with the steps of the project is available Here to dowload and below to read:
PROMO VIDEO
The video was meant to give an insight of what a customer could experience through Naturalghero and Progetto Natura.
The video is simple and with a clear concept behind it: “what you see is without filters, it is a video that anyone could take”. Also the video was easily shot on a mobile phone.
Actually, the main goal consists in perceiving the video as much real as possible and inciting the users to shoot similar videos in order to make users the first promoters of the campaign.
The following images are extracted from the videos of the tour with Naturalghero and Progetto Natura.
