CLIENT
Air France
YEAR
2014
INCIPIT
This video has participated in the AirFrance contest launched on Zooppa site.
BRIEF
Air France has been celebrating its 80th anniversary, and the aim of the contest was to create
a video inspired by anyone’s experiences of flying.
Obviously all the stories had to be linked to the idea of AirFrance’s celebration.
CONCEPT
“Before a departure everyone does little things that everyone can recognise and which begin
the story of a journey. All these stories create the history of Air France, all these people create a
family that allowed an 80 years long journey”
IDEA
The main idea of the video was to tell simple stories with different kinds of “travelers”
that evoke “memories” that everyone has or has seen.
it was used a motivational music that expresses the feeling of “the wait” of the departure.
