Go Adventures is a Tour Agency that manages three brands:
– Go Croatia Sail operates short and long cruises in Croatia.
– Go Sail Turkey operates short and long cruises in Turkey.
– Ski Sarajevo organises ski experiences in Bosnia.
As the Digital Media Manager of the company, my role is to run all the digital aspects of these three brands.
From designing and managing the digital booking system for Go Croatia Sail and Go Sail Turkey, to the creation of digital communication strategies.
My role includes overseeing the digital image of the brands. I take care of the three websites using Elementor and Joomla and I designed totally from scratch the main Go Adventures website.
In less than one year, I managed to create a totally new digital booking system with Checkfront which, integrated on the websites, now allows the company to get booking faster and without the supervision of customer care.
I personally create video and content sponsored campaigns on Facebook, Youtube, Instagram and Google. On top of that, I work on the perception of the brand, determining the tone of voice and representation of the brands’ values.
I also had the task of managing interns from Universities. My goal was to teach them what it means to communicate in the tourism sector both from a conceptual point of view and then from the technical one, teaching them how to use the software necessary in visual communication.
As part of my duty is to create video content, here are some of the videos I created: