CLIENT
Spanish Home Office
YEAR
2013
BRIEF
The Spanish Home Office, after having a video of animation about home safety realized,
asked a campaign that sensitised to the problem and that would allow the video itself
to have a greater impact on the Spanish audience.
Realized during the internship at F*CKTORIA
STRATEGY
Being a subject in front of which people remain indifferent enough.
It was decided to operate on two fronts.
On one hand, it was decided to carry out the graphics on which were depicted a sympathetic advice with the goal to play down
but at the same time to let the problem know by trying to encourage sharing.
On the other hand, it was decided to empower people: making them an integral part of the campaign with their experiences,
which after being posted on twitter with the hashtag #micasaasalvo were posted directly on the website of the campaign.
Empowering people and make them a sharers is a great way to create a real connection with the campaign.
Finally, with respect to the graphical style, since the animation video had been previously created and in order to be able to integrate into the campaign,
it was decided to follow the same line on various social/websites, even on the images who carried the advice, all to give a recognizable trait.
The campaign after the summer 2013 was renewed for Christmas 2013/14 and Easter 2014.
