CLIENT
Elisava MUDiC
BRIEF
The video was made during the course in Art Direction at Elisava.
The goal was to show communicative and art directing skills, and at the same time learn how to analyze a theme:
in this case the theme was “showing the invisible.”
The theme was deliberately unclear, in order to put us in the position to analyze a problem and find a creative solution by
using the video as if it was the only possible language.
CONCEPT
My approach to this exercise was the same as when I approach any other campaign:
first of all, I looked for something invisible, and then I tried to communicate how the reality around us
becomes invisible because of the constant use of smart phones.
At this point I found some referents and I did a brief research on the subject.
I became aware of a Huffington Post article that I used as a basic concept,
then I finally chose the emotional mood that I wanted to convey by the video.
